In 1968, just one year after Delligatti began selling the burger at his own stores, the Big Mac was made available all over the States. And, in a complete 180, McDonald’s bosses decided to roll out the Big Mac at stores across the country. The beastly burger was a roaring success, and Delligatti’s franchise thrived. Young advertising secretary Esther Rose is widely credited as the brains behind the burger’s eventual and enduring name: the Big Mac. The burger began its life under several decidedly less catchy names, including the Blue Ribbon Burger and The Aristocrat. The Big Mac wasn’t always the ‘Big Mac’ though. He began selling the burger – made up of two beef patties, the ‘special sauce’, cheese, pickles, onions and lettuce, cased together in the sesame-seed bun – at his Uniontown store that same year. It went for 45 cents a time. Delligatti spent a few weeks fine-tuning his recipe – including developing the burger’s tangy, creamy, signature ‘special sauce’ – and was ready with his titanic creation by 1967.
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